Magazines appear to be making a comeback in a terrifying way, at least in the Adding Fuel to the Fire art installation. Coming together to form massive waves, they consume everything that is in their path, from trucks and cars to pianos and couches. This mountainous installation has been expertly sculpted to relay a sense of urgency and movement to its audience.
Envisioned by Scottish sculptor David Mach, the Adding Fuel to the Fire art installation immediately builds a connection with its viewers due to the use of familiar objects, whether they are displayed in a familiar manner or not. As stated on his website, "Mach’s practice subverts traditional meanings assigned to objects and reassigns them surreal or anarchic connotations, often surprising the viewer through scale, materiality or concept and prompting the viewer to reconsider their preconceptions."
Consuming Magazine Installations
Adding Fuel to the Fire by David Mach is Massively Mountainous
Trend Themes
1. Magazine Sculptures - The trend of using magazines as a material for sculptures creates a new opportunity for artistic expression and reimagining common objects.
2. Environmental Art Installations - Environmental art installations, like Adding Fuel to the Fire, can encourage thought and activism around environmental issues through the use of familiar objects.
3. Upcycling in Art - Using upcycled materials for art installations not only creates unique and visually stunning pieces, but also promotes sustainability and mindful consumption.
Industry Implications
1. Art and Sculpture - The art and sculpture industry can explore new materials and techniques for creating unique and thought-provoking pieces like Adding Fuel to the Fire.
2. Environmental Activism - Environmental activism organizations can utilize environmental art installations like Adding Fuel to the Fire as a tool to inspire and educate the public about environmental issues.
3. Magazine and Print Media - Magazine and print media industries may explore creative reuse and upcycling ideas for excess or outdated publications, potentially leading to new revenue streams and reduced waste.