Adaye is officially launching in the Gulf Cooperation Council (GCC) region, providing consumers with organic, endocrine-safe, and sustainable menstrual care products across the Middle East. Composed of organic pads, tampons, and pantyliners, this new line champions sustainable practices through its biodegradable, recyclable, and plastic-free nature.
Adaye will also provide educational content, such as blogs and podcasts, to open up the conversation about menstruation and menstrual health. The company aims to meet consumer demand for safer, eco-conscious products in the GCC region.
"Our mission at Adaye is to break the taboos surrounding menstruation and promote better gynae health," said Shereen Abdulla, Founder and CEO of Adaye. "After years of battling PCOS, uterine fibroids, and thyroid imbalance, I realized that living clean and toxin-free isn’t just a choice; it’s a necessity. Adaye is my answer to women who deserve safer period care, in addition to a supportive community where open conversations about menstrual health are encouraged."
Menstrual Wellbeing Solutions
Adaye Debuts its Sustainable Menstrual Tools Across the GCC Region
Trend Themes
1. Sustainable Menstrual Products - A rising demand for eco-friendly and biodegradable menstrual products is prompting brands to innovate with organic and safe alternatives.
2. Menstrual Wellness Education - Educational initiatives around menstrual health are gaining traction, encouraging open conversations and increased awareness.
3. Endocrine-safe Menstrual Care - Increasing awareness of endocrine-disrupting chemicals in personal care products is driving the movement towards safer, non-toxic menstrual solutions.
Industry Implications
1. Femtech - The femtech industry is expanding its reach by integrating advanced health practices and addressing women's reproductive health needs at a deeper level.
2. Sustainable Consumer Goods - As sustainability becomes a priority, organizations within the consumer goods sector are innovating to meet environmentally-conscious consumer demands.
3. Health Education Platforms - Platforms dedicated to health education are evolving to offer specialized content on topics like menstrual health, supporting informed consumer choices.