Looking to help empower young girls, 'Sole Girls' is an activity group that focuses on encouraging confidence, friendship and healthy activities.
The non-competitive environment created with 'Sole Girls' enables participants to work through tough stages by connecting with other girls their age and working through issues together.
The rise in technological integration has created a rift for Gen Z that has many staying inside more than previous generations. As such, 'Sole Girls' helps to offer a healthy activity group that has participants train weekly and finish the program off with a 5km run.
Started by Ashley Willes, 'Sole Girls' is described by the founder: "We want to empower girls to love themselves, and connect them with awesome mentors and give them all the tools we can to keep them in sport and standing up to bullies. We're really using physical activity as a space that's non-competitive and inclusive, they learn a lot about releasing their inner awesome."
Empowering Tween Activity Groups
'Sole Girls' Brings Young Girls Together to Socialize and Train
Trend Themes
1. Youth Empowerment - 'Sole Girls' focuses on empowering young girls, promoting confidence, friendship, and healthy activities.
2. Community Bonding - 'Sole Girls' creates a non-competitive environment where participants connect with others their age and work through challenges together.
3. Healthy Lifestyle - 'Sole Girls' addresses the lack of physical activity among Gen Z by providing a weekly training program and culminating in a 5km run.
Industry Implications
1. Youth Development - The 'Sole Girls' concept presents an opportunity for organizations and companies to create programs that empower and support young girls in building confidence and resilience.
2. Activity and Wellness - 'Sole Girls' highlights the demand for activity groups that focus on both physical health and mental well-being, presenting opportunities for fitness centers, wellness retreats, and similar businesses.
3. Community Support - 'Sole Girls' underscores the need for community-based programs that foster inclusivity and support for young people, opening possibilities for nonprofit organizations and community centers to provide similar empowerment activities.