The Simple Active Skin Barrier Care range has been expanded by the Unilever-owned brand with a series of moisturizers perfect for enhancing a consumer's skincare regime this spring.
The products include the Soothing Water Cream and Repairing Rich Cream, which are formulated with 15% skin conditioners and ceramide boosters, and 22% ceramide boosters and provitamin B5, respectively. The products both leverage the patented Unilever Ceramide Boosting technology to help repair the skin from the inside-out by penetrating deeply. The products are arriving in the UK where shoppers can pick them up for £9.99 each, and both come in 100% recyclable jars and 100% recyclable cardboard.
Head of Skincare, Unilever UKI Caroline O'Brien commented on the new additions to the Simple Active Skin Barrier Care range saying, "Our goal as a brand is to bring premium, quality skincare to shoppers to a mass audience price. Consumers are always looking for more when it comes to products, whether that be the quality of performance or the technology within them, and with shoppers seeking out skincare that targets barrier protection and repair, this new range is set to deliver just that."
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Trend Themes
1. Ceramide-boosting Skincare - Innovative skincare products formulated with high levels of skin conditioners and ceramide boosters are transforming the beauty industry by focusing on repairing the skin from the inside-out.
2. Sustainable Packaging Solutions - The shift towards 100% recyclable jars and cardboard packaging in the beauty sector is creating disruptive opportunities for sustainable packaging solutions across industries.
3. Mass-audience Premium Skincare - The trend of offering high-quality skincare products at affordable prices is reshaping consumer expectations and driving the democratization of premium skincare for a wider audience.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry is ripe for disruption with the introduction of advanced ceramide-boosting skincare products that focus on skin repair and barrier protection.
2. Packaging & Recycling - The packaging and recycling industry stands to benefit from the demand for sustainable packaging solutions seen in the beauty sector, opening up new avenues for eco-friendly packaging innovations.
3. Retail & Consumer Goods - The retail and consumer goods sector can capitalize on the trend of offering premium skincare products at mass-market prices, catering to consumer preferences for high-quality products at accessible price points.