You know that your hunger won't disappear just because you're busy. In fact, a vigorous lifestyle demands sufficient nourishment, which is provided conveniently within Active Packs packaging. The cardboard cartons contain an assortment of fruit, wraps and nuggets, all cut and prepared for a handy lunch on the go.
Before the Coho Creative studio took on this project, the boxes apparently had an "old school" look about them, making them less desirable to consumers against some of the flashier products on the grocery store shelf. The team then infused Active Packs packaging with color and personality, executed with cluttered casual script over every inch of the cardboard surface. The loose handwritten typeface and the earthy brown of the cartons further give the snacks a natural look and appeal.
Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food
Trend Themes
1. Convenient Food Packaging - There are opportunities for companies to create more visually appealing and convenient packaging for on-the-go consumers.
2. Healthy Snacking - There is a growing demand for healthy snacking options, especially for people with active lifestyles.
3. Personalized Packaging - Brands can personalize their packaging to create a more intimate connection with their consumers and make their products stand out on the shelf.
Industry Implications
1. Food and Beverage - Food and beverage companies can take advantage of the trend towards healthy snacking by offering more nutritious snack options.
2. Packaging - Packaging companies can work with food brands to create more innovative and functional packaging that appeals to busy consumers.
3. Design - Design studios can help food and beverage companies create more visually striking and unique packaging to stand out on the shelf.