Just last year, Australia's Sydney Airport teamed up with the activewear brand Lorna Jane to open an Active Living Room in the T2 Domestic terminal. With a growing number of travelers trying to make the most of their time at the airport, the new fitness studio offers a perfect opportunity to squeeze in a pre-flight workout.
The Lorna Jane Active Living Room is an in-airport fitness studio that offers everything from relaxing yoga classes to strength training sessions. Following their workout, travelers can stop by the Nourish cafe to enjoy a healthy drink or snack.
The idea behind the fitness studio and lounge is to help travelers make the most of lengthy wait times by catering to their desire to live a more active lifestyle. As Sydney Airport's General Manager Glyn Williams explains, "The new space affords our passengers an opportunity to experience a greater sense of wellbeing within the airport environment."
Pre-Flight Fitness Classes
The Sydney Airport's Active Living Room Helps Travelers Stay Fit
Trend Themes
1. In-airport Fitness Studios - As travelers look for more ways to stay active and healthy, creating in-airport fitness studios offers a unique opportunity for airports to enhance the traveler experience and tap into the growing health and wellness trend.
2. Traveler Wellness Programs - The success of Sydney Airport's Active Living Room highlights the potential for airports and airlines to create wellness programs for travelers that offer more than just access to fitness facilities, providing a competitive advantage and new revenue streams.
3. Airport-centered Communities - By integrating fitness and wellness amenities into airport infrastructure, there is an opportunity to create airport-centered communities that attract travelers, employees, and residents, leading to increased economic activity and urban development.
Industry Implications
1. Airport and Travel Industry - With the rise of health and wellness trends, airport and travel companies can innovate and differentiate themselves by adding in-airport fitness studios and wellness programs to improve the traveler experience and increase revenue.
2. Health and Fitness Industry - By partnering with airports and airlines, health and fitness companies can expand their reach and offer new services to travelers, creating new revenue streams and opportunities for growth.
3. Real Estate and Urban Development Industry - Integrating fitness and wellness amenities into airport infrastructure can lead to the development of airport-centered communities that drive economic activity and attract travelers, employees, and residents, leading to new opportunities in real estate and urban development.