Nutrafol is venturing into the topical hair care category with a two-in-one shampoo and conditioner, Men's Active Cleanse, that fills a gap in the industry for holistic, science-backed solutions for hair thinning.
"Globally, men actually experience more scalp concerns than women," reports Dr. Brianna Diorio, Nutrafol's Director of Product Education, "and the ingredients in many common products on the market are actually contributing to stripping the scalp or clogging the pores." Nutrafol's new Active Cleanse targets issues like flakiness, dryness and scalp discomfort while streamlining hair care routines for men.
Active Cleanse supports the scalp microbiome, balances oil production to combat thinning and breakage, and builds the foundation for a healthier head of hair. Notably, Men's Active Cleanse is the first two-in-one shampoo and conditioner to receive certification from My Microbiome.
Microbiome-Friendly Shampoo-Conditioners
Nutrafol's Active Cleanse for Men Combats Thinning
Trend Themes
1. Scalp Microbiome Care - Growing awareness of the scalp microbiome's role in hair health is leading to a surge in products that aim to balance this ecosystem.
2. Male Grooming Simplification - The development of multifunctional hair care products like two-in-one shampoo-conditioners aligns with a trend towards streamlined grooming routines for men.
3. Holistic Hair Solutions - An increasing focus on holistic and science-backed hair care solutions is reflecting a shift in consumer preference towards products that address hair concerns at their root cause.
Industry Implications
1. Personal Care - The personal care industry is seeing innovations in products that cater to specific scalp health needs, particularly for men.
2. Health and Wellness - Health and wellness sectors are expanding to include products that promote the microbiome balance as part of comprehensive grooming regimens.
3. Hair Care - The hair care industry is evolving with new offerings that target underlying causes of hair thinning and breakage, making use of advanced science and certifications.