In time for the fall, an Action Bronson apparel line was released in collaboration with Packer Shoes, along with an editorial that highlights the versatility of the athletic looks that comprise it.
As the NYC-born rapper is also a chef, the blue and yellow jerseys that are featured in the collection celebrate a fictional team that hails from Blue Chips University. The acronym for the imaginary university is featured on the fronts of all of the jerseys, along with the number 7. To denote different teams and to offer consumers more color options to suit their lifestyles, the basketball jerseys and shorts can also be purchased in more minimal-looking white variations.
The collection was officially launched on August 25th, and is currently available through select retailers, as well as online.
NYC Rapper-Designed Sportswear
This Action Bronson Apparel Line Was Created with Packer Shoes
Trend Themes
1. Celebrity-branded Apparel - The success of this Action Bronson apparel line showcases the potential for other celebrities to collaborate on their own sportswear lines.
2. Athletic Wear Versatility - The editorial accompanying this apparel line highlights the various occasion-appropriate ways to wear trendy sportswear pieces, opening up new markets for athletic gear.
3. Fictional Product Tie-ins - The fictional Blue Chips University featured in this collection provides a unique branding opportunity for companies to create their own imaginary products and fan bases.
Industry Implications
1. Fashion & Apparel - This trend highlights the value in collaborating with celebrities and creating versatile sportswear lines that appeal to broader markets.
2. Athletic Gear - This trend showcases the potential for expanding the athletic wear market beyond traditional gym wear to include trendy and versatile outfits.
3. Marketing & Branding - This trend reveals the value in creating unique and memorable branding tie-ins, like the fictional Blue Chips University in this apparel line, and the potential for companies to create their own fictional products and fan bases.