The Actimel Plus fermented milk shots are a new product from Danone formulated with immunity boosting properties in mind to help consumers elevate their body's ability to stay healthy.
The product comes in easy to enjoy shots that are packed with 10-billion L.casei cultures for supporting the body's immune system along with 100% of the recommended daily intake of vitamin D. The shots also feature vitamins B6 and B12, and are free from artificial colors, flavors and preservatives. The drinks come in three flavors including Strawberry & Pomegranate, Cherry & Elderberry and Mango & Turmeric.
Head of Nutrition and Science Communication at Danone UK & Ireland Zoë-Marie Ellis spoke on the Actimel Plus fermented milk shots saying, "UK guidelines recommend that we should be aiming to take 10 micrograms of vitamin D a day. It has been reported that approximately 1 in 6 adults in the UK do not meet this government recommendation. So, the launch of our new Actimel Plus range, which is rich in vitamin D, can help you work towards this goal. Vitamin D is important as it supports the functioning of your immune system. All that, in the form of a tasty shot to satisfy taste buds."
Vitamin-Rich Fermented Milk Shots
Actimel Plus Has 100% of the Recommended Intake of Vitamin D
Trend Themes
1. Immunity-boosting Products - The Actimel Plus fermented milk shots are part of a trend towards products formulated with immunity boosting properties, providing opportunities for innovative and healthy food and beverage options.
2. Vitamin D Supplementation - The Actimel Plus shots being fortified with 100% of the daily recommended intake of vitamin D reflects the growing trend of consumers seeking convenient and effective ways to supplement their vitamin D levels, presenting opportunities for vitamin D-fortified products in various industries.
3. Functional Beverages - The Actimel Plus fermented milk shots, with their blend of vitamins and probiotics, exemplify the trend of functional beverages that offer specific health benefits, creating opportunities for innovative and customizable drink options.
Industry Implications
1. Food and Beverage - The Actimel Plus fermented milk shots tap into the food and beverage industry, highlighting the potential for developing innovative functional and fortified products that promote health and wellness.
2. Nutritional Supplements - The Actimel Plus shots, with their focus on providing essential vitamins and probiotics, align with the nutritional supplements industry, showcasing opportunities to create convenient and targeted supplement options.
3. Health and Wellness - The Actimel Plus range caters to the health and wellness industry, presenting opportunities for companies to develop products that prioritize immune support and overall well-being.