Anthropologie adopts a simple rectangular design for its stylish and practical acrylic purse line-up. The three variations offer a removable chain strap, a push-lock closing mechanism, premium silk lining and a hard shell exterior that ensures the consumer's possessions are kept out of harm's way.
The lucite clutch's dimensions make the product perfect for a night out. The striped designs of the acrylic purses also induce the aesthetic of a fashion-forward and "of-the-moment statement piece."
The first one in the handbag line-up is the 'Striped Lucite Clutch.' In addition to the stripes that vary in color and size, the design incorporates occasional gold glitter hits. The Piano handbag is a more subdued and uniform black & white pattern option, while the Sunset hard shell acrylic purse is the epitome of a "dramatic splash of color."
Hard Shell Acrylic Purses
Anthropologie's Selection of Patterned Handbags is Compact and Durable
Trend Themes
1. Hard Shell Acrylic Purses - Anthropologie's practical and durable hard shell acrylic purses offer a disruptive innovation opportunity for the fashion accessories industry, particularly for night-time event goers and trend-setters.
2. Compact Handbags - Compact rectangular handbags, such as Anthropologie's acrylic purses, are a trend that fosters disruptive innovation opportunities for designers, manufacturers, and marketers that cater to the fast-paced and minimalistic consumer lifestyle.
3. Patterned Handbags - Anthropologie's patterned acrylic purses are a trend that unlocks disruptive innovation opportunities to create affordable and eco-friendly leather alternatives that cater to the fashion-forward, eco-conscious, and socially responsible consumer.
Industry Implications
1. Fashion Accessories - Anthropologie's hard shell acrylic purses represent a trend that opens up disruptive innovation opportunities for designers, manufacturers, and marketers that specialize in fashion accessories, particularly handbags.
2. Fashion Retail - Anthropologie's hard shell acrylic purses are a disruptive trend that unlock innovation opportunities for fashion retail companies, particularly those that cater to consumers who value practicality, durability, and design in their fashion accessories.
3. Sustainable Fashion - Anthropologie's patterned acrylic purses showcase a trend that unlocks disruptive innovation opportunities for sustainable fashion entrepreneurs, specifically those that offer environmentally friendly and vegan alternatives to traditional leather handbags.