Visual candy is the best way to generate buzz, and this AC/DC vs. 'Iron Man 2' interactive projection definitely gets the job done. Right after the great Nokia interactive project on Ovi, Seeper worked with Sony to help promote the new AC/DC 'Iron Man 2' soundtrack at Rochester Castle.
The creative use of 3D graphics and digital effects projected on cool architectural elements at an old castle make this interactive soundtrack presentation amazing. See the video of the AC/DC vs. 'Iron Man 2' interactive projection above.
Projected Pop Culture Clashes
AC/DC vs. 'Iron Man 2' Interactive Projection at Rochester Castle
Trend Themes
1. Interactive Projections - Opportunity for businesses to create engaging and immersive experiences by utilizing interactive projections.
2. Visual Marketing - Using visual elements to attract attention and generate buzz for promotional campaigns.
3. Integration of Music and Film - Combining the power of music and film to create unique and captivating marketing opportunities.
Industry Implications
1. Entertainment - Disruptive innovation opportunity for entertainment companies to incorporate interactive projections for live performances and events.
2. Advertising - Opportunity for advertising agencies to leverage visual marketing techniques, such as interactive projections, to create memorable and impactful campaigns.
3. Music - Potential for music industry to explore collaborations with film studios and use interactive projections as a promotional tool for soundtracks and albums.