Braille in Fashion is a new line that makes accessible clothing for individuals who are blind. The line was founded by recent Canadian graduate, Alexa Jovanovic. The entrepreneur learned design from Ryerson University’s Faculty of Communication and Design program and noticed the lack of options for people with disabilities.
The line adds small beads to clothing to create sentences in Braille that easily convey the garment's information. It allows the reader to understand the size, color and care instructions of the clothing. This helps individuals who are blind independently express themselves and care for the clothes.
Jovanovic plans to gain more momentum on the project through a Kickstarter campaign. Her next endeavor will be swimwear for those with mobility issues. With more clothing lines offering adaptive fashion, the long-overlooked market could gain some traction.
Braille-Incorporating Fashion Brands
Braille in Fashion Makes Accessible Clothing
Trend Themes
1. Accessible Fashion - The fashion industry can incorporate Braille to make clothing more accessible to people who are blind or visually impaired.
2. Adaptive Fashion - The use of Braille beads for clothing offers disruptive innovation opportunities for designing and creating adaptive fashion for people with disabilities.
3. Innovative Materials - Companies can develop innovative materials that combine Braille with fabric to make clothing more accessible and inclusive.
Industry Implications
1. Fashion - Fashion industry can develop specific product lines that cater to people with disabilities.
2. Assistive Technology - Assistive technology industry can use Braille or other accessible design elements to enhance the usability of wearable technologies.
3. Education - Educational institutions that offer design programs for fashion can further enhance their curriculum by including courses on adaptive fashion.