From menstruation management pop-up trucks to leak-proof workout shorts, Thinx is continuing to empower women on their period with a highly absorbent blanket that is made to be used during intercourse. The product is meant to do way more than enabling women to satisfy their sexual appetite, however. The highly absorbent blanket works to challenge the taboo of engaging in intercourse on one's period.
Boldly and straightforwardly dubbed 'The Period Sex Blanket,' Thinx's product boasts a four-layered construction that consists of "a moisture-wicking cotton, an anti-microbial lining, a super-absorbent fabric, and a leak-resistant barrier." The absorbent blanket is also easy to clean as consumers can simply wash it in cold water afterward.
Photo Credits: Jin Lee, Dana De, Montse Zamorano
Empowering Taboo-Addressing Blankets
Thinx's Absorbent Blanket is Designed to Liberate Women
Trend Themes
1. Period Empowerment - Thinx's highly absorbent blanket challenges the taboo around sex during menstruation and presents an opportunity for brands to create products that empower and liberate women during this time
2. Disruptive Textile Innovation - Thinx's innovative four-layer construction in their absorbent blanket creates an opportunity for textile companies to develop new materials that can serve multiple purposes
3. Pop-up Experiential Shopping - Thinx's pop-up trucks selling period management products presents an opportunity for retailers to create engaging and informative pop-up stores for different product categories.
Industry Implications
1. Textile Industry - The innovative four-layer construction of Thinx's absorbent blanket highlights the opportunity for textile companies to develop new materials and serve multiple markets.
2. Retail Industry - Thinx's pop-up trucks and innovative marketing strategies present an opportunity for retailers to create engaging experiences that can influence consumer habits and purchase decisions
3. Feminine Care Industry - Thinx's period empowerment-oriented product line presents an opportunity for competing brands to integrate similar products into their offerings that can empower and liberate women during their period.