AbsoluteJOI launched a color-matching combination sunscreen and moisturizer for melanin-rich skin. The new skincare product aims to address and eliminate white cast–leftover sunscreen streaks–that is typical of standard sunscreen brands on darker skin tones. With its rich moisturizing cream and SPF 40+ sunscreen, it blocks both harmful UV rays as well as hyperpigmentation-causing high energy visible (HEV) blue light.
The Black-and female-owned beauty brand taps into the developing inclusive skincare industry to market toward women of color. The skincare formula, developed by Black female physician and brand owner, Dr. Anne Beal, follows up on the push toward clean beauty. The product is packed full of plant-based ingredients such as extracts from green tea, plankton, and chamomile, and comes in two inclusive colors: mocha and cafe au lait. It's currently available for preorder and will begin shipping on June 1st.
Color-Matching BIPOC Skincare Essentials
AbsoluteJOI Released a 2-in-1 Moisturizer and Sunscreen
Trend Themes
1. Inclusive Skincare - There is an increasing trend towards developing skincare products that cater to diverse skin tones and types.
2. Clean Beauty - Skin health and environmental sustainability are becoming increasingly important considerations in the formulation of skincare products.
3. Hyperpigmentation Prevention - Touching on the growing concern around the negative effects of exposure to high energy visible (HEV) blue light on skin health.
Industry Implications
1. Beauty and Personal Care - Established brands and new entrants alike can expand their market reach by developing skincare products that cater to diverse skin tones and types.
2. Plant-based Ingredients - Companies are increasingly sourcing plant-based and natural ingredients in their skincare products to cater to the demand for clean beauty.
3. Health and Wellness - As consumers increasingly prioritize healthy living and the prevention of health issues, there is a growing opportunity to market skincare products as part of an overall health and wellness regimen.