The Coca-Cola Company and Pernod Ricard are introducing a new pre-mixed alcohol ready-to-drink cocktail, Absolut Vodka & Sprite, now available in the UK. This innovative collaboration combines premium vodka from Absolut with the crisp lemon-lime flavor of Sprite, offering consumers a convenient and refreshing beverage option that is also infused with alcohol.
The 250ml cans, boasting 5% ABV, are set to roll out in wholesale and convenience stores in February, followed by a nationwide presence in grocery stores in the spring. Priced at £2.30 for a 12-count, the launch will be accompanied by a summer marketing campaign encompassing PR, social media, influencers, sampling, and out-of-home advertising.
"While Absolut Vodka and Sprite have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers," said Francesco Ottaviano, Global RTD portfolio director at Pernod Ricard.
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Trend Themes
1. Pre-mixed Alcohol - The introduction of Absolut Vodka & Sprite in a pre-mixed cocktail can taps into the growing trend of convenience and portability in the alcohol industry.
2. Ready-to-drink Cocktails - The launch of Absolut Vodka & Sprite in pre-mixed cans caters to the increasing demand for convenient and refreshing beverages with an added alcoholic twist.
3. Collaborative Product Innovation - The partnership between The Coca-Cola Company and Pernod Ricard showcases the trend of collaboration in developing unique and enticing beverage offerings for consumers.
Industry Implications
1. Alcohol - The introduction of Absolut Vodka & Sprite in a pre-mixed cocktail can presents an opportunity for the alcohol industry to offer convenient and portable beverage options to consumers.
2. Beverage - The launch of Absolut Vodka & Sprite in pre-mixed cans taps into the demand for ready-to-drink cocktails and provides a refreshing beverage option for consumers.
3. Marketing and Advertising - The summer marketing campaign accompanying the launch of Absolut Vodka & Sprite highlights the potential for marketing and advertising agencies to create engaging campaigns for new beverage products.