The Applebee's Absolut Rainbow Punch is the restaurant chain's official Drink of the Month for March. The tasty punch is available for $2 a glass and is served with colorful rainbow roll candy. In addition to its affordable price tag and tasty flavor profile, this craft cocktail is also Instagram friendly thanks to its blue-green look and candy garnish.
Made with a blend of vodka, green apple, ginger, and lemon flavors, the Applebee's Absolut Rainbow Punch is a tasty drink inspired by Spring. "We created a crisp, refreshing cocktail to help us forget about the rough winter we all went through. We made a vibrant green punch, packed it with flavor, and topped it with a rainbow," said Patrick Kirk, Vice President of beverage innovation at Applebee’s about the new product which makes an artisan recipe accessible to a mass audience.
Candy-Garnished Craft Cocktails
The Applebee's Absolut Rainbow Punch is the Chain's March Drink
Trend Themes
1. Artisan-inspired Craft Cocktails - The Applebee's Absolut Rainbow Punch demonstrates the demand for craft cocktails with unique flavors and Instagram-friendly presentation.
2. Affordable Specialty Drinks - By offering the Applebee's Absolut Rainbow Punch at a low price, there is an opportunity for other chains to attract customers with affordable yet high-quality craft cocktails.
3. Social Media-friendly Food and Beverage Experiences - The candy garnish and vibrant colors of the Applebee's Absolut Rainbow Punch show the potential for other food and beverage establishments to leverage Instagram-friendly elements for social media marketing.
Industry Implications
1. Restaurant Industry - Restaurants can innovate by creating unique craft cocktails that combine affordability with exciting flavors and visually appealing presentation, as demonstrated by the Applebee's Absolut Rainbow Punch.
2. Alcoholic Beverage Industry - The success of the Applebee's Absolut Rainbow Punch highlights the market potential for affordable and creatively flavored craft cocktails that cater to a wide audience.
3. Social Media Marketing Industry - The candy-garnished craft cocktails trend, exemplified by the Applebee's Absolut Rainbow Punch, presents an opportunity for social media marketers to strategize and create engaging content around visually striking food and beverage experiences.