Kidrobot and Nickelodeon have joined forces for the release of the Abrasive Sponge art figure, which pays homage to 'The Abrasive Side' SpongeBob SquarePants episode. The episode sees the normally jovial sponge take on an entirely different personality that makes even Squidward seem polite in comparison.
The 8-inch figure shows the character with the green side of the sponge activated, along with a sinister expression. Instead of SpongeBob's usual white button-up, red tie, and brown pants, Kidrobot and Nickelodeon mostly leave the body of the character transparent, drawing more attention to the bright green and yellow sponge that's encased inside. With its moveable arms, the art figure can be posed in a number of different ways.
Cruel Sponge Collectibles
Kidrobot and Nickelodeon Collaborated on the Abrasive Sponge Figure
Trend Themes
1. Character Art Figures - Collaborations between companies to create unique and artistic versions of popular characters provide an opportunity for the creation of new and collectible items for fans.
2. Alternative Character Storylines - Exploring darker or alternate versions of beloved characters can lead to new product lines and fan engagement.
3. Nontraditional Product Design - Creating unique and unconventional product designs for popular characters can lead to collectible items that stand out on the market.
Industry Implications
1. Collectibles - The collectibles industry has a clear opportunity to work with media companies to produce unique and artistic versions of popular characters that are appealing to fans.
2. Entertainment - Exploration of darker storylines for established characters is a strategy that could be employed by entertainment companies to create new content and expand upon fan engagement.
3. Toy Manufacturing - Incorporating unconventional product designs into toy manufacturing can give companies a competitive edge in a crowded market and appeal to collectors.