DECIEM The Abnormal Beauty Company is a Canadian business that looks at quality as "being authentic, being different, being functional, being beautiful and being sensibly priced." With its ultra-minimalist branding identity, its formula-packed product range, as well as its cost-effective pricing list, the beauty label is able to disrupt the traditional business model of the industry.
With a growing portfolio, DECIEM The Abnormal Beauty Company has surely singled itself out to global consumers. Products across the range are packaged in a ubiquitous manner, signaling consistency and allowing for consumers to better understand the ingredients, purpose, and methods of usage tied to each offering. From skincare that boasts a nutrient-rich formula to supplements that will help consumers stay as healthy as possible, the company brings education and grooming to the forefront.
Design-Driven Affordable Skincare
DECIEM The Abnormal Beauty Company's Ethos Contradicts the Norm
Trend Themes
1. Design-driven Affordable Skincare - The trend of creating skincare products that are affordable, minimalist and designed with authentic ingredients can disrupt the traditional business model of the beauty industry.
2. Ultra-minimalist Branding Identity - The trend of using an ultra-minimalist branding identity can set a beauty label apart, increase consumer understanding of products, and foster loyalty.
3. Education-focused Skincare - The trend of offering skincare and grooming products that educate consumers on the ingredients, purpose, and methods of usage can nurture trust, increase sales, and disrupt traditional business models.
Industry Implications
1. Cosmetics Industry - The cosmetics industry should look into adopting more authentic, minimalist, and educational approaches to product design and marketing.
2. Wellness Industry - The wellness industry can collaborate with skincare brands to offer more nutrient-rich supplements and grooming products that promote overall health and wellbeing.
3. Consumer Education Industry - The consumer education industry can seize opportunities to collaborate with skincare companies and provide consumers with more information on product ingredients and usage for making more informed purchasing decisions.