To assist with the current supply issue, the a2 Milk Company recently declared that it has been granted discretion by the U.S. Food and Drug Administration to distribute its a2 'Platinum Premium' newborn milk formula to the American market. A2 Milk will attempt to use its current presence and retailer partnerships in the United States to obtain distribution for a2 Platinum throughout the U.S.
A2 Platinum is created using a2 Milk, much like all of the company's goods. A2 Milk is made from cows that naturally produce the A2 protein type. It is 100% genuine milk, and according to published studies, a2 Milk is simpler to digest and may prevent stomach pain for certain people.
"As a major global provider of infant formula, receiving permission to bring our a2 Platinum formula to the U.S. will enable us to help address current supply shortages across the country with a product that parents have trusted internationally for more than a decade," Blake Waltrip, CEO of The a2 Milk Company USA said.
Protein-Packed Infant Formulas
A2 Milk Receives FDA Discretion to Sell its Infant Milk Formula
Trend Themes
1. Protein-packed Infant Formulas - Infant formulas that prioritize protein content may be increasingly in demand as parents look for options to aid with child development.
2. A2 Milk Distribution - More companies may look to use A2 milk as an ingredient in their products as the milk receives FDA discretion to be sold in the U.S. infant formula market.
3. Digestive Ease Products - Digestive ease may become a more prominent factor in product development as research on A2 milk indicates its ability to reduce stomach pain in some individuals.
Industry Implications
1. Infant Formula Manufacturing - Manufacturers of infant formula may start incorporating A2 milk into their products to enhance their nutritional profile and meet the growing consumer demand for protein-packed formulas.
2. Dairy Production - Dairy producers may start selectively breeding cows that naturally produce A2 protein type due to its potential benefits and increasing demand.
3. Digestive Health - Companies that specialize in digestive health products may develop new formulas that incorporate A2 milk or other ingredients that aid with digestive ease.