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Potbelly's 'A Wreck Salad' is Now on Its Underground Menu

Potbelly is making its iconic 'A Wreck Salad' easier for fans to order by making it an exclusive Underground Menu offering.

Back by popular demand, Potbelly's A Wreck Salad is now available via the Potbelly app as part of the brand's mobile-exclusive Underground Menu. The hearty salad features a combination of hand-sliced turkey breast, hickory smoked ham, savory salami, Angus roast beef, pieces of Swiss cheese, diced hard-boiled egg, crisp cucumber slices, and grape tomatoes, all served on a bed of fresh field greens. The salad is then topped with a creamy buttermilk ranch dressing to tie all the ingredients together.

To celebrate the return of the salad, now through January 7th, customers can get a free entrée on their next order when they try any salad as a member of Potbelly Perks.
Trend Themes
1. Mobile-exclusive Menu - Potbelly is offering its iconic 'A Wreck Salad' exclusively on its mobile app, introducing a trend of mobile-exclusive menus.
2. Underground Menu - Potbelly's 'A Wreck Salad' is now part of the brand's Underground Menu, showcasing the trend of secret menu items.
3. Customizable Salad - Potbelly's 'A Wreck Salad' allows customers to customize their salad ingredients, reflecting the trend of personalized food options.
Industry Implications
1. Fast Food - The mobile-exclusive menu and customizable options of Potbelly's 'A Wreck Salad' present disruptive innovation opportunities in the fast food industry.
2. Restaurant - The introduction of Potbelly's Underground Menu, featuring the 'A Wreck Salad,' creates a disruptive innovation opportunity for the restaurant industry.
3. Mobile App - Potbelly's mobile-exclusive menu, accessible through their app, represents a disruptive innovation opportunity for the mobile app industry.

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