Potbelly is making its iconic 'A Wreck Salad' easier for fans to order by making it an exclusive Underground Menu offering.
Back by popular demand, Potbelly's A Wreck Salad is now available via the Potbelly app as part of the brand's mobile-exclusive Underground Menu. The hearty salad features a combination of hand-sliced turkey breast, hickory smoked ham, savory salami, Angus roast beef, pieces of Swiss cheese, diced hard-boiled egg, crisp cucumber slices, and grape tomatoes, all served on a bed of fresh field greens. The salad is then topped with a creamy buttermilk ranch dressing to tie all the ingredients together.
To celebrate the return of the salad, now through January 7th, customers can get a free entrée on their next order when they try any salad as a member of Potbelly Perks.
Mobile-Exclusive Ham Salads
Potbelly's 'A Wreck Salad' is Now on Its Underground Menu
Trend Themes
1. Mobile-exclusive Menu - Potbelly is offering its iconic 'A Wreck Salad' exclusively on its mobile app, introducing a trend of mobile-exclusive menus.
2. Underground Menu - Potbelly's 'A Wreck Salad' is now part of the brand's Underground Menu, showcasing the trend of secret menu items.
3. Customizable Salad - Potbelly's 'A Wreck Salad' allows customers to customize their salad ingredients, reflecting the trend of personalized food options.
Industry Implications
1. Fast Food - The mobile-exclusive menu and customizable options of Potbelly's 'A Wreck Salad' present disruptive innovation opportunities in the fast food industry.
2. Restaurant - The introduction of Potbelly's Underground Menu, featuring the 'A Wreck Salad,' creates a disruptive innovation opportunity for the restaurant industry.
3. Mobile App - Potbelly's mobile-exclusive menu, accessible through their app, represents a disruptive innovation opportunity for the mobile app industry.