Blurry and brown sculptures are popping up all over Jakarta as part of the UPS 'A Very Speedy Delivery' campaign. This campaign was devised by O&M Jakarta, and shows the lightning fast speed of UPS deliveries.
These blurry sculptures do a great job of personifying speed in the shipping business. There's just one problem: A New York sculptor by the name of Ryan Johnson has created works of art that look identical to these. O&M Jakarta claims that any likeness to the 'A Very Speedy Delivery' campaign is clearly coincidental. Check out the gallery and judge for yourself.
Speedy Delivery Sculptures
The UPS 'A Very Speedy Delivery' Promotes Blazing-Fast Shipping
Trend Themes
1. Blazing-fast Shipping - Opportunity to innovate in the shipping industry by introducing even faster delivery services.
2. Personifying Speed - Potential for disruptive innovation in the art industry by incorporating sculptures that represent speed and movement.
3. Coincidental Likeness - Opportunity to develop technology to accurately determine the originality of artwork and avoid copyright infringement.
Industry Implications
1. Shipping - Opportunity for the shipping industry to leverage technology advancements and improve delivery times.
2. Art - Potential for the art industry to explore new mediums and techniques that capture the essence of speed and movement in sculptures.
3. Technology - Opportunity to develop advanced tools and algorithms to detect similarities or coincidences in artistic creations for copyright protection.