'A Polytheism' by Philipp Jelenska is an editorial that takes us to a far-flung rocky desert locale to see a male model's introspection. By the title of this shoot, I'm inclined to compare the model's various stages of undress to the diverse attitudes held towards clothing in different polytheistic religions.
Philipp Jelenska used color and black-and-white film for 'A Polytheism.' See more images of this poignant shoot above.
Implications - Situating fashion editorials in a rocky, desert location appeals to consumers who are caught up in their busy lives. Many individuals crave a sense of escape when purchasing products, as they are constantly bombarded with information and have a desire to break free from these constraints. Products that provide these escapist sensations are bound to do well in the contemporary market.
Rocky Desert Editorials
'A Polytheism' by Philipp Jelenska Takes You to the Promised Land
Trend Themes
1. Escapist Fashion - Fashion brands can capitalize on the trend of situating editorials in rocky, desert locations to provide consumers with a sense of escape from their busy lives.
2. Introspective Male Models - Brands can explore the trend of showcasing male models in introspective shoots to cater to consumers who are interested in self-reflection and personal growth.
3. Exploring Polytheistic Themes - There is an opportunity to build fashion narratives around diverse attitudes towards clothing inspired by different polytheistic religions, appealing to consumers seeking unique and meaningful fashion experiences.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of situating editorials in rocky, desert locations to create an escape-focused marketing strategy and design products that cater to consumers seeking escapism.
2. Photography - Photographers can embrace the trend of capturing introspective male models to offer unique visual narratives and attract clients who appreciate deep and thought-provoking imagery.
3. Art and Culture - Art and culture industries can explore the trend of exploring polytheistic themes in fashion editorials, presenting opportunities for collaborations and exhibitions that bridge fashion and spirituality.