A Perfume Organic is phenomenal new series that comes in five very distinct scents for the eco warrior: Green, Urban Organic, White Magik, Perfumed Wine, Rosé and Mejica. If you are an advocate for protecting animals or you should feel a compassion towards furry creatures, you will be glad to know that these fragrances were never tested on animals.
What I particularly like is that A Perfume Organic comes in a very alluring package that is not typical of the past generation of organic and eco packaging trends, which means the brand is potentially capable to crossover to various demographics.
Implications - The eco movement has informed the values of a large cross-section of society. Consumers that identify with a green way of thinking value sustainable products and efficient design. Companies should take this into consideration when pitching products to this group.
A-List Sustainable Scents
'A Perfume Organic' Comes in an Array of Fragrances for the Eco Warrior
Trend Themes
1. Sustainable Fragrances - There is a growing demand for fragrances that are environmentally friendly and not tested on animals.
2. Modern Eco-packaging - Companies that create sustainable and visually appealing packaging have the potential to attract a wider range of consumers.
3. Crossover Eco-brands - Eco-friendly brands that have a versatile and appealing aesthetic can attract consumers from various demographics.
Industry Implications
1. Fragrance - As the demand for sustainable and ethical products continues to grow, fragrance companies should consider creating environmentally friendly and cruelty-free options.
2. Packaging - As consumers become more conscious of their environmental impact, packaging companies should develop sustainable and visually appealing designs to attract eco-conscious consumers.
3. Fashion & Beauty - Fashion and beauty companies should prioritize sustainability and ethical practices in their production process to cater to a growing eco-conscious consumer base.