The Hundred and PUMA work in collaboration to spotlight sustainable construction with the new collection entitled a Hopeful Future. The capsule puts an emphasis on the sustainable initiative as the two look for ways to work towards a better future for the environment and utilize materials such as recycled rubber, polyester, chrome-free leather, and organic cotton as well.
The capsule is made up of two sneaker silhouettes including the PUMA Clyde in a black and white tonal option. This is detailed with some branding accents that nod to The Hundreds as well and can be found on the insole and the tongue. The second sneaker is more colorful and comes from the sportswear label's RS-line.
Eco-Friendly Sporty Collaborations
PUMA and The Hundreds Join Forces on a Hopeful Future Capsule
Trend Themes
1. Sustainable Construction - Opportunity for disruptive innovation in creating eco-friendly buildings and infrastructure.
2. Recycled Materials - Opportunity for disruptive innovation in developing new products and processes that utilize recycled materials.
3. Environmental Consciousness - Opportunity for disruptive innovation in raising awareness and promoting sustainable practices among consumers.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation in designing and manufacturing sustainable sportswear products.
2. Footwear - Opportunity for disruptive innovation in creating eco-friendly and stylish footwear options.
3. Fashion - Opportunity for disruptive innovation in integrating sustainability practices into the fashion industry.