The 'A Day in the Life of Twitter' infographic examines what users of the popular social media site Twitter are tweeting about. Overwhelmingly, people are tweeting photos, followed relatively closely by articles. Using the site for quickly spreading information and images has become hugely popular and an innovative way to use the social media outlet as a tool for education and awareness.
Using Diffbot, the A Day in the Life of Twitter infographic was able to determine the links that people include in their tweets that they post online to Twitter. Coming in at 8 percent and fourth place, product tweeting is also on the rise. Businesses can use this knowledge to make their products, campaigns and ideas tweet-worthy.
Social Media Usage Charts
'A Day in the Life of Twitter' Infographic Examines What We Share
Trend Themes
1. Photos on Twitter - Opportunity for businesses to leverage visual content to engage with users and promote their products or services.
2. Information Sharing on Twitter - Potential for businesses to utilize Twitter as a platform for quickly disseminating relevant information and updates to their audience.
3. Product Tweeting on Twitter - Businesses can take advantage of the growing trend of product tweeting to increase brand visibility and generate interest in their offerings.
Industry Implications
1. Social Media Marketing - Disruptive innovation opportunities for agencies and companies to develop creative strategies and campaigns to maximize the impact of visual content and information sharing on Twitter.
2. E-commerce - Potential for online retailers to capitalize on the trend of product tweeting to drive sales and promote their products directly to a highly engaged audience on Twitter.
3. Education and Awareness - Innovative opportunities for educational institutions and nonprofits to leverage Twitter as a tool for spreading knowledge and raising awareness about various topics through visual content and information sharing.