As a way to demonstrate the influence that adults have on the lives of young children, the latest Unicef ad campaign focuses on the statement "A child who learns is an adult who teaches."
Using shocking imagery of class photos that have gone terribly wrong with unhappy students and corrupted teachers, the ads make it evident that adults have a responsibility towards the impact they make on the children around them. No one would want a whore, a drunk or a drug dealer to teach their children anything, especially because those kids eventually become influencing factors to others around them.
With the message "A child who learns is an adult who teaches," Unicef asks adults to prevent this vicious learning cycle.
Corrupted Child Awareness Ads
Unicef Portrays that a Child Who Learns is an Adult Who Teaches
Trend Themes
1. Shocking Imagery Ads - Shocking imagery in ads to raise awareness about social issues.
2. Influence of Adults on Children - Highlighting the responsibility adults have in shaping the lives of young children.
3. Preventing Vicious Learning Cycles - Encouraging adults to break the cycle of negative influences on children.
Industry Implications
1. Advertising and Marketing - Opportunity for advertisers to create impactful campaigns that use shocking imagery to raise awareness.
2. Education and Child Development - Importance of emphasizing responsible adult influence in educational settings.
3. Non-profit and Social Services - Advocacy for organizations to prevent negative cycles by promoting positive influences on children.