Admit it, we all hate waiting. Well, 'A Book' has decided to alleviate these moments in limbo by providing printout reading materials in public places and transit stations. An ingenious marketing move, it has paired up with BBDO to execute it.
Essentially, by providing short stories and novel synopses, A Book hopes to promote its products and company. Not only will it implement printout stations, it also plans to introduce SMS, stickers, a widget and place mats.
Public Place Printouts
Publisher 'A Book' Promotes Reading Material in Ingenious Manner
Trend Themes
1. Printout Reading Materials - The trend of providing printout reading materials in public places and transit stations offers disruptive innovation opportunities for publishers and advertisers to reach a captive audience.
2. Promotional Marketing Moves - The trend of using ingenious marketing moves, like providing printout reading materials in public places, presents disruptive innovation opportunities for companies to engage with consumers in unexpected ways.
3. Multichannel Advertising Strategies - The trend of combining printout stations with SMS, stickers, widgets, and place mats creates disruptive innovation opportunities for businesses to maximize their advertising reach and increase brand exposure.
Industry Implications
1. Publishing - The publishing industry can seize the disruptive innovation opportunity of providing printout reading materials in public places and transit stations to showcase their products and attract new readers.
2. Advertising - The advertising industry can leverage the trend of ingenious marketing moves, like using printout reading materials in public places, to create unique brand experiences and memorable advertising campaigns.
3. Technology - The technology industry can capitalize on the trend of combining printout stations with SMS, stickers, widgets, and place mats to offer innovative advertising solutions and enhance user engagement.