Ucon has released a new commercial called ‘The Deep Search,’ where finding good clothes becomes a search for wildlife.
‘The Deep Search’ is a two-minute commercial with no words and strong images. Clothes are given the movements of ocean creatures, and the man seeking them out is taken on a journey through this ‘ocean.’ The video is a great way for the company to say "A good garment is hard to find." Go fishing with Udon, and take a look at their new aquatic commercial.
Fishing for Clothes
Ucon Campaign Makes Finding Good Fashion Easy
Trend Themes
1. Ocean-inspired Fashion - Opportunity to create fashion collections that mimic the movements and patterns of ocean creatures.
2. Visual Storytelling - Disruptive innovation opportunity to communicate brand message without using words, relying solely on strong visuals.
3. Interactive Advertising - Opportunity to engage consumers in a unique and immersive advertising experience through unconventional storytelling methods.
Industry Implications
1. Fashion Retail - Disruptive innovation potential in creating new lines of clothing inspired by marine life.
2. Advertising and Marketing - Opportunity to revolutionize advertising campaigns by relying on visual storytelling instead of traditional language-based messaging.
3. Video Production - Opportunity to specialize in creating wordless commercials that rely on strong visual imagery for effective brand communication.