With the ability to go from zero to 60 mph in about 4.4 seconds, the Rolly-Royce Wraith is undoubtedly one of the most powerful Rolls-Royce vehicles of its kind. This two-door speed demon is the cousin to the four-door Rolls-Royce Ghost, with a leaner and more athletic build. Taking inspiration from classic retro cars, one of the most intriguing details on the car is the way its hood slopes into the trunk of the car, giving it a distinct 1950s feel.
The interior of the Wraith is just as impressive as its exterior, especially since it comes with the option to customize the color and conditioning of some of the most decadent leather. What really make the car shine is a starry pattern on the interior roof of the car, made up of over 1,300 fiber optic lights. Like the leather, the patterning of the stars can also be arranged to one's specifications.
Cosmic Car Interiors
The Fiber Optic Sky Inside the Rolls-Royce Wraith Can be Customized
Trend Themes
1. Customizable Car Interiors - Disruptive innovation opportunity: Develop a platform or service that allows car owners to easily customize the interior of their vehicles, including the color, materials, and unique features.
2. Smart Car Lighting - Disruptive innovation opportunity: Create intelligent lighting systems for car interiors that utilize fiber optic technology to provide customizable and immersive lighting experiences.
3. Retro-inspired Car Design - Disruptive innovation opportunity: Combine classic retro design elements with modern technology to create unique and visually striking car exteriors and interiors.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate advanced customization options into the automotive industry, allowing consumers to personalize their cars to a greater extent.
2. Luxury Goods - Disruptive innovation opportunity: Apply luxurious customization options and unique features to other luxury goods industries, such as high-end furniture or fashion, to enhance the personalized experience for consumers.
3. Lighting - Disruptive innovation opportunity: Develop innovative lighting solutions for various industries, including automotive, architecture, and entertainment, utilizing fiber optic technology and customizable features.