Rogers Revolution is making it a little less creepy to follow celebrities around. On Monday, June 1st the company is hosting an online tracking of Joshua Jackson, in connection with the launch of their first android-powered cell phone.
Rogers Revolution is going to be posting tips to find Joshua Jackson, and anyone who does gets the chance to win prizes. Suddenly being a celeb stalker is a little less creepy and a little more worth while. Prizes and a cute celeb? Yes please!
Online Celeb Stalking
Rogers Revolution Lets Joshua Jackson Fans Find Him For a Day
Trend Themes
1. Online Celebrity Tracking - Online tracking of celebrities, as part of a marketing campaign, can be a successful strategy in engaging fans and gaining buzz.
2. Gamification of Celebrity Culture - Gamifying celebrity culture can make the experience of following a celebrity more interactive and fun for fans.
3. Social Media Driven Marketing Campaigns - Social media driven marketing campaigns can be leveraged to focus attention on new product launches.
Industry Implications
1. Telecommunications - Telecommunications companies can leverage celebrity culture to create buzz around new products.
2. Marketing and Advertising - Marketing and advertising companies can utilize gamification to create immersive experiences which engage customers.
3. Entertainment - Entertainment companies can leverage the engagement potentials of gamification and social media to promote new TV shows and movies.
