Design agency 'Moon Troops' created these artisanal dog food packages to promote a new collection of pet chow. The packages feature gorgeous illustrations of aged dogs that are used to differentiate the age-specific pet food products within the range.
VAFO Farma SRO is one of the largest European pet food producers and this unique packaging sets it apart from competitive brands. Each savage dog image features a scenic backdrop with jutting mountains and vast rivers.
By incorporating small yet significant touches into the background, this packaging creates a cohesive image that resembles artwork as opposed to a traditional pet chow package. The goal for this brand identity is for consumers to focus on the canine age groups that each pet food pack is made for.
Artisanal Dog Foods
This Pet Chow Pairs Aging Dog Imagery With Signature Products
Trend Themes
1. Artisanal Pet Food Packaging - Opportunity to create unique, visually appealing packaging that stands out from competitors.
2. Age-specific Pet Food - Opportunity to cater to specific age groups of pets with specialized pet food products.
3. Creating Artistic Brand Identity - Opportunity to use artistic illustrations and scenic backdrops to differentiate the brand and create a cohesive image.
Industry Implications
1. Pet Food Packaging - Opportunity for packaging companies to create customized and visually striking packaging for pet food products.
2. Pet Food Producers - Opportunity for pet food producers to develop age-specific pet food products to cater to different age groups of pets.
3. Design Agencies - Opportunity for design agencies to help pet food brands create unique brand identities through artistic illustrations and packaging design.