Tifosi Optics launches a new wave of bold, color-on-color sunglasses called the Neon Lights Collection. Tifosi is offering previously popular styles in a new range of colors. These fashion-forward lenses can be worn leisurely or for more vigorous activities such as jogging, river rafting, and bike riding.
The product features 100% UVA/UVB resistant, shatter-proof, polycarbonate lenses. The frames also feature hydrophilic Grilamid TR-90, while being anti-bounce and lightweight. These features entice consumers who are looking for safety in fashion.
Prices for the products range from $29.95 to $34.99. The versatility of the products opens up the target market to consumers looking for style and consumers who need durability due to their active lifestyle.
By introducing new colors and styles, Tifosi Optics aims to boost sales. The Neon Lights Collection has the potential to attract new customers and foster brand loyalty, ultimately expanding the company's consumer base.