Jan Vormann is healing old structures with LEGO blocks, of all things. His exhibit "Dispatchwork Berlin" has him filling cracks in monuments and buildings with brightly colored LEGO blocks.
Some of the holes being filled were caused by bullets during World War 2, making the use of LEGO even more imaginative. Jan Vormann is doing a great job of fixing something sad with something so positive and fun! You’ve gotta love that.
Implications - Consumers in modern society face so many stresses that they are beginning to look for relief in their purchases. Products that feature a whimsical aspect are attractive to those who want to forget their responsibilities for a moment. In order to attract a wider audience, companies could focus on this.
LEGO Caulking
Jan Vormann Uses Toys to Fix Cracks for 'Dispatchwork Berlin'
Trend Themes
1. Whimsical Products - Consumers are attracted to products with a whimsical aspect as a form of stress relief.
2. Creative Repurposing - Jan Vormann's use of LEGO blocks to repair old structures opens up opportunities for innovative and creative repurposing of materials.
3. Artistic Interventions - Projects such as Dispatchwork Berlin demonstrate the potential for artistic interventions in traditional industries like architecture and construction.
Industry Implications
1. Toy Industry - Innovation in the toy industry could involve exploring new ways that toys can be used beyond entertainment, such as for creative repurposing of materials in fields such as architecture and construction.
2. Construction Industry - New and innovative techniques such as artistic interventions like Dispatchwork Berlin could disrupt the traditional ways of approaching repairs in the construction industry.
3. Art Industry - Projects like Dispatchwork Berlin have the potential to redefine the role of art in public spaces and create opportunities for new forms of artistic expression and social commentary.