The 'I Wish You Were Here Project' aims to bring the world to those who are unable to travel and see these wonderful places.
The designer's mother Marianne Houghton was diagnosed with terminal lung cancer three years ago, and has since developed a tumor in the center of her brain. The mother and daughter duo shared a common interest in world travel and would often correspond through postcards to keep in touch. Since Marianna can no longer travel due to her health, Tanya started this project.
The idea is simple, says Tanya. "Choose a postcard, address it to Marianne, tell her about your three favorite things you love or love to do where you live. Put a stamp on it and send it on its way".
All of the received postcards will be put up on the website, so that you too can get a chance to see the world that Marianne gets to see.
Good Cause Postcards
The ‘I Wish You Were Here Project’ Helps Cancer Patients
Trend Themes
1. Virtual Tourism Experiences - By bringing the world to those who are unable to travel, there is an opportunity to create virtual tourism experiences that allow people to explore different places from the comfort of their own home.
2. Personalized Communication - The 'I Wish You Were Here Project' highlights the power of personalized communication through postcards, presenting an opportunity for businesses to create unique and meaningful ways to connect with their customers.
3. Empathy-driven Initiatives - Initiatives like the 'I Wish You Were Here Project' demonstrate the potential for empathy-driven ventures that focus on providing support and joy to individuals facing difficult circumstances.
Industry Implications
1. Tourism - The 'I Wish You Were Here Project' opens up opportunities for the tourism industry to develop innovative solutions for virtual travel experiences and accessible tourism.
2. Printing and Stationery - The project's use of postcards as a means of personal communication presents opportunities for the printing and stationery industry to create customized and sentimental products.
3. Healthcare and Wellness - The project's focus on bringing joy and support to cancer patients highlights opportunities for the healthcare and wellness industry to integrate empathy and creative initiatives into their services.