The wealthiest one percent of pooches may now be donning haute couture doggie coats. They are not just any coats, as they are fur coats to be exact. These fur coats can run upwards of $150,000, as does one in particular: the Sable coat. The website states "These coats are so spectacular they will take your breath away. Your husband may need oxygen when the prices take his breath away."
Forget a husband losing his breathe at the prices, I almost lost my breathe! The last time I checked, dogs already had their own fur. Apparently their fur may not be enough for these pampered pooches and their elite owners. A mere sable, chinchilla, or Persian lamb will have to suffice.
Couture Canine Coats
Fur Coats For the Wealthiest Pups for Winter Comfort
Trend Themes
1. Luxury Pet Accessories - Disruptive innovation opportunity: Create affordable, yet high-end pet accessories for the growing pet industry.
2. Pet Fashion - Disruptive innovation opportunity: Develop new lines of pet clothing for all types and sizes of pets to meet the needs and demands of the fashion-conscious pet owners.
3. Pet Pampering Services - Disruptive innovation opportunity: Offer unique pet pampering services like massage, grooming, and customized nutrition to cater to the growing needs and wants of pet owners.
Industry Implications
1. Pet Products - Disruptive innovation opportunity: Develop better quality pet products that are affordable and accessible to more pet owners, such as luxurious beds, fancy collars, and gourmet treats.
2. Fashion - Disruptive innovation opportunity: Incorporate pet fashion lines into existing fashion brands or dedicate an entire fashion brand to pet clothing to appeal to the fashion-conscious pet owners.
3. Personal Care Services - Disruptive innovation opportunity: Introduce pet grooming and wellness services as part of personal care services offered in spas, beauty salons, and hotels to tap into the pampering pet industry.