General Mills is seeking a real rabbit to become the mascot of its latest Trix cereal campaign. The brand is seeking a real creature to promote the brand's official commitment to rid its products of artificial flavors and colors.
This clever marketing tactic is getting consumers involved by hosting rabbit mascot auditions. The #RealTrixRabbit cereal campaign hopes to find a furry face to replace its iconic cartoon rabbit. Those who own bunny rabbits are able to submit images of their furry friend, in hopes that its will become the #RealTrixRabbit winner. The overwhelming results of the campaign launch have already lead to countless submissions of adorable rabbits dressed up in pink hats and even Batman costumes.
The selected rabbit will have their face appear on the Trix cereal box for a limited time to promote the brand's realistic approach to breakfast.
Mascot-Seeking Cereal Campaigns
The New Trix Campaign is Looking for a Fresh Brand Representative
Trend Themes
1. Consumer-engaged Marketing - General Mills' rabbit mascot auditions for the Trix cereal campaign involve consumers and encourage engagement with the brand.
2. Product Transparency - General Mills' commitment to rid its products of artificial flavors and colors reflects the growing trend of consumers valuing transparency in the food industry.
3. Limited Edition Promotions - Featuring the face of the selected rabbit on Trix cereal boxes for a limited time creates a sense of exclusivity and encourages people to try the product.
Industry Implications
1. Food and Beverage - The Trix cereal campaign highlights the importance of product transparency and consumer engagement in the food and beverage industry.
2. Marketing and Advertising - The use of a real rabbit mascot and a consumer-driven contest demonstrates the potential for impactful and engaging marketing strategies.
3. Packaging and Design - The limited edition Trix cereal box featuring the selected rabbit's face presents an opportunity for innovative packaging and design within the food industry.