In honor of the upcoming Halloween festivities, Cadbury candy decided to add creepy packaging to enhance the consumer's experience. The designers at Robot Food used a great amount of imagination to create this year’s spooky packaging.
The brand used iconic Halloween imagery to unleash its inner ghouls. One of the most notable design is seen on Cadbury’s 'Mini Rolls.' The slender package features a classic witch-like broom on the front, while the side reads "if the broom fits….fly it!" Among this clever imagery and phrases, the packages show cartoon graveyards, bats, spiders and black cats.
Robot Food was able to design a creepy candy packaging that neatly fused the themes of spooky Halloween with the playful confection brand. This type of branding will appeal to both adults and children who will be out trick-or-treating at the end of the month.
Creepy Crawly Candy Packaging
The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs
Trend Themes
1. Halloween-themed Packaging - Creating packaging designs that incorporate creepy Halloween imagery can enhance the consumer's experience and create a memorable brand impression.
2. Playful Branding - Using imaginative and playful designs on candy packaging can make the brand more appealing to both adults and children, increasing consumer engagement.
3. Holiday-inspired Packaging - Designing packaging that aligns with specific holidays, such as Halloween, can create excitement and anticipation among consumers, driving sales.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can leverage Halloween-themed packaging to differentiate their products, attract new customers, and increase sales during the holiday season.
2. Design and Branding - Creative design agencies can explore opportunities to develop playful and engaging packaging designs for candy and confectionery brands, tapping into the holiday market.
3. Seasonal Retail - Retailers specializing in seasonal products can stock and promote candies with Halloween-inspired packaging to cater to consumer preferences and capitalize on holiday sales.