Ford launched an advertising campaign dubbed 'Be Surreal, Be Ford' that uses AI to create its artwork. The campaign propels Ford into the world of technology and AI. Ford uses AI combined with high-precision photographic retouching, positioning itself as the first in the automotive industry to use artificial intelligence for its advertising.
This campaign positions Ford as a leader in technology and innovation, underscoring its commitment to staying ahead of the curve. By targeting Millennials and Gen Z, who highly value the latest technological advancements, Ford reinforces its image as a tech-savvy and forward-thinking brand. Additionally, by being the first in the industry to adopt this new technology, Ford distinguishes itself from competitors, highlighting its status as the most current and innovative option in the market thus far.