Adelaide is a photo series, captured by photographer Adelaide Ivanova, that chronicles the life of her 93-year-old grandmother, also named Adelaide. The photo series aims to confront the stereotypes surrounding old age by presenting the photographer's grandmother in a vibrant and complex light. As the elderly woman lives through her twilight years, her granddaughter uses her photographic skills to lend a voice to the joys and frustrations of being in your 90s.
The Adelaide photos were shot in Recife and Rio de Janeiro in Brazil over a period of ten years, resulting in a collection that looks like a photo album featuring a single subject growing and changing over a period of time.
For example, older photos show the 93-year-old grandmother performing yoga poses but more recent photos show her as being more sedentary.
Vibrant Grandmother Photos
These Photos Capture the Life of a 93-Year-Old Grandmother
Trend Themes
1. Elderly Empowerment - Opportunity for industries to develop products and services that empower and celebrate the elderly population.
2. Breaking Age Stereotypes - Trend towards challenging traditional perceptions of old age, creating opportunities for innovative approaches in various industries.
3. Inter-generational Storytelling - Rise in capturing and sharing stories of different generations, opening up possibilities for collaborations and creative projects.
Industry Implications
1. Photography - Incorporating the perspective of elderly individuals can lead to creative techniques and new insights within the photography industry.
2. Health and Wellness - Exploring ways to promote active and healthy aging can create disruptive products and services in the health and wellness sector.
3. Marketing and Advertising - Developing campaigns that challenge age stereotypes and embrace diversity can be a disruptive innovation opportunity in the marketing and advertising industry.