In this 'Boys by Girls' 90s-inspired editorial, Swedish photographer Kari Jarozynska reminisces of a decade that thrived on grunge music, Gameboys and Fila's plateau sneakers. The photo shoot is influenced by the photographer's childhood and the subjects are captured in a 90s after school hang out in Bredäng— a small suburb in Stockholm.
The boys embrace the smartphone-free environment and are dressed in classic 90s apparel— from backwards caps and 'Pepsi' illustrated shirts to authentic Fila bucket hats and Tommy Hilfiger half zip windbreakers. The Boys by Girls 90s-inspired editorial is bound to delight the viewer with some nostalgic designs, as well as create a constructed narrative about what it meant to grow up during this decade and how it is radically different than what youth have to go through today.
Nostalgic 90s-Inspired Editorials
Kari Jarozysnka Captures Bredäng Boys's After School Hangouts
Trend Themes
1. 90s Nostalgia Fashion - Opportunities for fashion retailers to incorporate 90s style elements into their designs and marketing campaigns.
2. Analog Activities and Disconnecting - Opportunities for companies to offer analog or disconnected experiences as a way to combat our hyperconnected world.
3. Y2K Aesthetic - Opportunities for designers to incorporate early-2000s design elements, such as bright colors and digital graphics, into their work.
Industry Implications
1. Fashion - Industry professionals can take inspiration from 90s fashion and incorporate it into their designs and marketing campaigns.
2. Entertainment - The popularity of nostalgic 90s content presents opportunities for companies to create and distribute new media that caters to this trend.
3. Wellness - Companies can offer products or experiences that promote digital detoxing and balance in a hyperconnected world.