An 80s resurgence has inspired nearly every industry with new offerings ranging from nostalgic audio devices to colorful windbreakers and fanny packs. Fans of this retro comeback are sure to be pleased with Givenchy's Resort 2019 Collection, as the entire line was inspired by the sportswear of the 80s.
The collection was teased alongside a vibrant editorial, which highlights the versatile nature of each piece. Most of the models are photographed outside, which offers a stark contrast between the vibrant nature of the clothes. Some standouts from the line include the brand's stylish slouchy boots, which arrive in a contemporary purple colorway. Meanwhile the brand's cross body bag directly nods to the fashions of the 80s.
Retro Resort-Inspired Lookbooks
Givenchy's Resort 2019 Line Was Inspired by an 80s Resurgence
Trend Themes
1. 80s Resurgence - Disruptive innovation opportunity: Develop updated versions of classic 80s products and fashion styles that appeal to nostalgic consumers.
2. Sportswear Revival - Disruptive innovation opportunity: Create modern sportswear collections with retro-inspired designs that cater to the growing demand for athleisure.
3. Colorful Accessories - Disruptive innovation opportunity: Design vibrant, statement accessories like cross body bags and slouchy boots that incorporate bold colors and retro aesthetics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge retro fashion elements with modern designs to create unique clothing collections that appeal to nostalgic consumers.
2. Consumer Electronics - Disruptive innovation opportunity: Develop updated versions of iconic 80s audio devices that combine retro aesthetics with modern functionality and technology.
3. Accessories - Disruptive innovation opportunity: Introduce a range of colorful and retro-inspired accessories like fanny packs and windbreakers that cater to consumers seeking a nostalgic fashion statement.