In viewing the Freedom of Choice Spring 2009 Denim Collection, I was reminded of just how old I am because a popular 80’s fashion was staring me in the face: acid wash jeans, the kind that were stuffed (I hated folding) in my dresser drawers as a teen.
"There are so many denim brands out there that it can be difficult for new young labels to make a name for themselves. One company that is doing just that thanks to a great collection of jeans and some distinctive photos is Freedom Of Choice. Here is a sneak peek at their Sprint 2009 ad campaign." - Denimology User AndyK
I think the Freedom of Choice jeans are very hip and fashionable. The company's timing couldn’t have been more perfect either, recycling 20-year-old fashions is the norm.
As much as I adore Freedom of Choice acid wash jeans, I won’t be wearing them due to the unwritten "If you wore the style twenty years ago, don’t do it again because you’ll look foolish" rule.
However, I have a feeling that we’ll be seeing a lot of teens and 20-somethings wearing them throughout next year.
80's Denim Revivals
Acid Wash Jeans
Trend Themes
1. Denim Revival - Opportunity for brands to tap into the nostalgia of past fashion trends and bring them back in a modern way.
2. Retro Fashion - Growing demand for vintage-inspired clothing, providing a market for brands to create 80's and 90's style fashion collections.
3. Sustainable Fashion - Reusing and recycling old fashion trends aligns with the sustainability movement, presenting an opportunity for eco-friendly denim brands.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the popularity of 80's denim revivals by stocking up on acid wash jeans and other vintage-inspired fashion items.
2. Fashion Photography - Photographers specializing in capturing retro fashion styles have an opportunity to collaborate with brands like Freedom of Choice for ad campaigns.
3. Second-hand Clothing - Consignment stores and online platforms can benefit from the demand for vintage denim by offering retro acid wash jeans to customers.