Jordan Brand introduces the new 72-10 design of the Air Jordan 11 Low, following the 2015 release when the Chicago Bulls celebrated its 1995-96 championship and when Michael Jordan won season MVP. This time around, the low-cut silhouette highlights the same milestone for the team and the athlete.
In terms of design, it blends together hues of black, gym red, white, and sail. It is made from black tumbled leather at the base foundation and has matching overlays of both suede and patent leather for textural contrast all over. In addition to the black 23 branding at the back of the shoe, there is also more branding in bright red making up the Jumpman emblems at the insoles and tongue.
Athlete Milestone-Honoring Sneakers
The Air Jordan Low Sneaker Model Gets a Dark 72-10 Design
Trend Themes
1. Athlete Milestone-honoring Sneakers - Designing sneakers that commemorate major achievements in sports careers can create a unique niche market for sports shoe brands.
2. Low-cut Silhouettes - Producing low-cut sneaker models can be a disruptive innovation opportunity for shoe manufacturers looking to differentiate themselves from the competition.
3. Combining Materials - Exploring new and unique combinations of materials for sneakers can allow shoe companies to create innovative designs that stand out in a crowded market.
Industry Implications
1. Footwear - The footwear industry can capitalize on creating designs that celebrate athletes' accomplishments in sports to entice new consumers and maintain brand loyalty.
2. Sports - Sports companies can create partnerships with shoe brands to release milestone-celebrating shoe designs and heighten consumer awareness of the companies' major achievements.
3. Fashion - Creating fashionable sneaker designs that commemorate significant sporting achievements can create a new market segment for fashion brands to appeal to consumers in the sports industry.