This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?
The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.
Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.
Samurai Fruit Juicers
7-Eleven Slurpee Ads Make Fresh-Squeezed Juice Extreme
Trend Themes
1. Extreme Advertising - The extreme concept of using samurais, baseball pitchers, and riot policemen in advertising campaigns can disrupt the traditional ways of promoting products.
2. Fresh-squeezed Juice Trend - The use of fresh-squeezed juice as a trendy and health-conscious beverage choice opens up opportunities for innovation in the fruit juicing industry.
3. Creative Product Promotion - The success of David Ponce de Leon's campaign demonstrates the potential for disruptive innovation in the field of product promotion and marketing.
Industry Implications
1. Advertising Industry - The extreme advertising concept showcased in the 7-Eleven Slurpee campaign presents opportunities for disruptive innovation in advertising techniques and strategies.
2. Beverage Industry - The trend towards fresh-squeezed juice as a popular beverage choice creates opportunities for disruptive innovation in the fruit juicing segment of the beverage industry.
3. Marketing Industry - The success of David Ponce de Leon's creative product promotion highlights disruptive innovation opportunities in marketing tactics and approaches.