Australian alcoholic beverage brand Vodka Cruiser has announced the launch of its all-new 600ml Long Necks in two of its most popular vodka seltzer flavors: 'Wild Raspberry' and 'Lush Guava.' The limited-edition Long Neck format is being sold by the label exclusively at three Australian retailers, Celebrations, IGA Liquor, and The Bottle-O.
Each bottle features an ABV of 4.6% and is double the size of the brand's traditional 275mL Vodka Cruiser. In addition, as part of the promotion, the brand will be ensuring that every Long Neck bottle is sold in a bright pink paper bag.
"We are so excited to announce that the wait is finally over, Long Necks are here! Our customers are relentless in their pursuit of fun, and our Long Necks are the perfect accessory to share with the squad at any party. We invite our Cruiser Crusaders to go Long Neck hunting and get their hands on a Vodka Cruiser Long Neck before they are gone," said Georgina Chao, Brand Manager at Vodka Cruiser.
Long Neck Vodka Seltzers
Vodka Cruiser Launches Limited-Time 600ml Long Necks in Australia
Trend Themes
1. Limited Edition Long Necks - There is an opportunity for other alcoholic beverage brands to experiment with limited edition long neck bottles in order to generate excitement and sales.
2. Larger Bottle Size - Brands in the alcoholic beverage industry can explore offering larger bottle sizes of their most popular products as a way to differentiate themselves and stand out from competitors.
3. Promotional Packaging - Marketing campaigns with unique and eye-catching packaging design, such as the bright pink paper bags that Vodka Cruiser is using for their Long Neck bottles, can create buzz around a product's launch and build brand recognition.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands can explore new packaging designs and bottle sizes, as well as playful promotional activities, to stand out in an industry with numerous competitors.
2. Retail - Retailers can take advantage of limited edition product releases by creating in-store displays and promotions to attract customers' attention and increase sales.
3. Packaging Manufacturing - With the growing trend towards unique and eye-catching packaging designs, the packaging manufacturing industry can explore new materials and printing techniques in order to meet the changing demands of their customers.