Paper is fun for kids to play with, but as a company like 3M tape, how can you possibly compete with the many virtual arts and crafts apps out there? For the summer, Sumitomo 3M set up the Scotch Kousaku website that lets kids make their own paper fashions, but it has a unique twist.
On the site, you're able to create a variety of paper fashions that kids can actually print out and wear, but the really neat part of the experience is that the garments are designed by the volume of your voice. Scotch Kousaku uses a computer's internal microphone and voice recognition, which is translated into various colors and patterns. Naturally, the more vocal you are, the more noisy a pattern will look.
Voice-Designed Clothing Creators
3M Tape's Scotch Kousaku Designs Garments with Whispers & Shouts
Trend Themes
1. Voice-designed Clothing - Disruptive innovation opportunity: Create clothing that can be designed and customized based on the user's voice patterns and volume.
2. Virtual Arts and Crafts Apps - Disruptive innovation opportunity: Develop advanced virtual arts and crafts apps that can compete with physical paper-based creative experiences.
3. Paper Fashion - Disruptive innovation opportunity: Explore new ways to integrate technology and interactive elements into paper-based fashion designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine technology and clothing design to create interactive and personalized fashion experiences.
2. Technology - Disruptive innovation opportunity: Develop voice recognition technology that can be applied to various industries, including fashion.
3. Education - Disruptive innovation opportunity: Integrate voice-controlled creative experiences into educational platforms to engage and inspire children.