The captivating footage above features Urbanscreen’s 3D projection on the outside of O.M. Ungers’ Galerie der Gegenwart in Hamburg, Germany. It involves a giant hand appearing to press 3-dimensional buttons on the outside of the art gallery.
We’re seeing innovative wall projections more frequently as new technologies allow the casting of visuals constructed of light—even HD and 3D images—to be easier, and more cost-efficient than ever.
Check out Urbanscreen’s "How it would be, if a house was dreaming" 3D wall projection above.
3D Wall Projections
Urbanscreen Casts Moving Art on O.M. Ungers' Galerie der Gegenwart
Trend Themes
1. Innovative Wall Projections - The increasing availability of new technologies is making wall projections of constructed light, including HD and 3D images, easier and more cost-efficient.
2. HD and 3D Wall Projections - The advancements in technology have made it possible to project high-definition and three-dimensional images onto walls, creating immersive visual experiences.
3. Artistic 3D Wall Projections - Artists and designers are leveraging the capabilities of wall projections to create captivating and immersive 3D visuals, blurring the lines between art and technology.
Industry Implications
1. Entertainment - The entertainment industry can embrace innovative wall projections to enhance live performances, concerts, and events with immersive visual experiences.
2. Art and Design - Artists and designers can explore the creative possibilities of HD and 3D wall projections to create stunning and interactive visual installations.
3. Advertising and Marketing - Wall projections offer a disruptive innovation opportunity for advertisers and marketers to engage and captivate audiences with dynamic and memorable visual campaigns.