Brain Mash, an art design studio in Russia, creates 3D wall paintings that are interactive and fun for people of all ages. The paintings look as though they are popping up from the walls, but really they are illusionary works of art.
The paintings are part of a mobile exhibition and are on the verge of mass popularity due to their playful characteristics. They are made in the likes of the viewers and encourage them to "complete" the art by capturing themselves in a coinciding pose. For example, a 3D image of a spider in the crevice of the wall is completed with a man pretending to be trapped beneath it.
Other images are not so gruesome and are actually quite childish. Some 3D photos include the characters from Monsters Inc., a pug and the goofy ghost from Ghostbusters.
Illusively Interactive Wall Art
Brain Mash's 3D Wall Paintings Look like Pop-Up Decals
Trend Themes
1. Interactive Wall Art - Disruptive innovation opportunity: Develop technology that allows users to physically interact with wall art, adding an immersive and personalized element to the experience.
2. Illusionary Art - Disruptive innovation opportunity: Integrate augmented reality technology with art to create illusionary experiences that blend the physical and digital worlds.
3. Playful Exhibitions - Disruptive innovation opportunity: Create immersive and interactive exhibitions that engage viewers in active participation, enhancing their overall experience and creating memorable moments.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Combine traditional artistry with technological advancements to create unique and engaging art installations that captivate audiences.
2. Entertainment - Disruptive innovation opportunity: Introduce interactive and immersive technologies into entertainment experiences, allowing audiences to become active participants in the creative process.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize illusionary and interactive art techniques to create attention-grabbing marketing campaigns that leave a lasting impression on consumers.