Bodega works in collaboration with Saucony on a new design iteration of the classic 3D Grid Hurricane sneaker model for the season. This time around, the shoes boast a bright tonal palette, similar to the previous time that the duo worked alongside one another back in 2008.
The shoes are designed with a blend of green suede materials that are offset by white mesh, brown leather, and a tufted metallic weave throughout the upper. The shoes are also detailed with an iridescent touch in the form of the Purple Saucony Creek logo on the side fo the shoe. By the bottom, there is a stripe that runs along the midsole heel before the shoe is rounded out by gum rubber laces.
Vibrant Collaborative Retro Runners
Bodega and Saucony Join Forces on the 3d Grid Hurricane
Trend Themes
1. Retro-inspired Sneaker Designs - There is an opportunity for companies to collaborate with heritage brands and bring back vintage sneaker models with modern updates, similar to Bodega and Saucony's partnership on the 3D Grid Hurricane.
2. Vibrant Color Palettes - Consumers are gravitating towards bold, colorful sneaker designs, creating a space for brands to experiment with bright and unique hues in their footwear offerings.
3. Sustainable Materials - As consumers become more environmentally conscious, there is a trend emerging in the use of eco-friendly materials in sneaker manufacturing such as recycled plastics, natural rubber, and organic cotton.
Industry Implications
1. Footwear and Apparel - This trend is relevant to the footwear and apparel industry as brands look to create new and innovative designs that appeal to their target markets.
2. Fashion Retail - This trend is especially important to fashion retailers as they try to provide consumers with exclusive and unique products that cannot be found everywhere.
3. Sustainability - This trend is relevant to the sustainability industry as more companies are looking to shift to eco-friendly production methods and use sustainable, renewable materials in production.