With all the virtual reality and 360-degree videos that are being made it only makes sense that Facebook is joining in on the interactive technological fun. Along with Oculus Rift, Facebook is going to be bringing virtual reality-like videos to people's news feeds. This means that images will turn into immersive videos that allow viewers to click in any direction to view a wider perspective.
The likes of Saturday Night Live, Star Wars and the Discovery Channel are up on the docket for participation in these 360-videos. This experience will increase marketing potential, celebrity promotions and simply entertain viewers. 360-degree videos of things like a celebrity workout or animals hunting are some imaginative ways this technology will be enjoyed.
360-Degree News Feeds
Facebook and Oculus Rift are Teaming up to Create 360-Degree Videos
Trend Themes
1. Virtual Reality Videos - Disruptive innovation opportunity: Creating immersive experiences for viewers through 360-degree videos in news feeds.
2. Immersive Marketing - Disruptive innovation opportunity: Enhancing marketing potential by incorporating 360-degree videos into promotional campaigns.
3. Interactive Entertainment - Disruptive innovation opportunity: Providing interactive and engaging entertainment experiences through 360-degree videos in news feeds.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Integrating 360-degree videos into social media platforms like Facebook's news feeds.
2. Film and Television - Disruptive innovation opportunity: Incorporating 360-degree videos into mainstream entertainment, such as Saturday Night Live and Star Wars.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilizing 360-degree videos to create immersive and engaging promotional content.